heineken 3 sampling tour

In 2017, Heineken 3 was born, a mid-strength lager with only 87 calories per bottle, and 44% less carbs than full-strength Heineken. This beer is positioned as the perfect mid-afternoon beer for summer drinking occasions.

Heineken 3 needed to get their product into the hands and mouths of consumers across Australia, which is why they sent Heineken 3-branded kombi vans on a mission.

For 5 months, Heineken brand ambassadors traveled to NSW, QLD, and VIC, sampling Heineken 3 in bar venues, and dropping cases off at office locations.