live wholly tour

The Wholly Guacamole brand knows that real life is best lived authentically. They know that those who truly live, live wholly. That's why we set out on a cross-country journey in search of America's most real, authentic music talent. 

We travelled to well-known music cities throughout the country and partnered with established open mic nights. In each city, we selected one finalist to move on to become the grand prize winner. 

At the end of the tour, the six finalists went head-to-head, battling for America's votes online. After two weeks of voting, Nashville winner Brad Blackburn took the grand prize. 

On September 17, we hosted the culmination event, celebrating National Guacamole and National Avocado Days with the Live Wholly Festival. The 2,000-person event took place in Salt Lake City, UT, at Sandy Amphitheater. The day was filled with food, music, and beautiful views. 

This program consisted of: 6 events, an Instagram video series consisting of 24 total videos, social media content, digital ads, a custom microsite, an influencer program, brand partners, media relations and celebrity/talent management.

Agency: Fast Horse

Festival Executive Producer: Casper Sue Yaqoub

Role: Producer

Client: Wholly Guacamole

Film Credit:

Director + Editor: Nathaniel Schmidt 

Director of Photography: Eric Schleicher

Sound Producer: Nick Leisenheimer